Content marketing is now a crucial piece of any businesses’ marketing arsenal. By incorporating content marketing into its overall marketing strategy, the business can engage the industry, generate leads, and improve its search rankings and customer retention rates, among other great benefits.
As we enter into 2021, it’s clear that the content marketing landscape is shifting more rapidly than ever. Lockdowns are drastically changing consumer habits all over the world, and businesses of all sizes are being forced to adapt.
The digital space is now a tightly contested marketing hotspot and it’s absolutely critical to understand the current industry trends and how you can potentially capitalize and improve.
We have gathered the latest statistics in content marketing to illustrate why it is so important to your business.
Content Marketing Statistics You Need To Know For 2021
1. 60% of marketers say content marketing is very important to extremely importantly to their overall strategy
https://www.hubspot.com/state-of-marketing
2. 84% of companies have a content marketing strategy
https://www.semrush.com/blog/content-marketing-statistics/
3. 45% of organizations don’t have a clearly defined digital marketing strategy
https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/10-reasons-for-digital-marketing-strategy/
4. 86% of marketers use blogging as part of their marketing strategy
https://www.semrush.com/blog/content-marketing-statistics/
5. Organizations that prioritize blogging achieve 13x the ROI of those that don’t
https://blog.hubspot.com/marketing/business-blogging-in-2015
6. Content marketing costs 62% less but generates 3x as many leads
https://www.demandmetric.com/content/content-marketing-infographic
7. 52% of B2B buyers says they’re definitely more likely to buy from a brand once they’ve read their content
https://www.marketingcharts.com/industries/business-to-business-112579
8. The average content ranking on page 1 of Google has 1,447 words
https://backlinko.com/search-engine-ranking
https://www.orbitmedia.com/blog/blogging-statistics/
Conclusion
As the above statistics illustrates, the influence of content marketing on the current marketing landscape is undeniable.
These statistics prove that many companies are now realizing the value in content creation and how to use current marketing innovations to reach and attract key audiences. Potential customers no longer want to be “talked at” or to consume broadcast advertising and messaging.
With this information, companies can now make data-driven decisions and create marketing campaigns that will bring the desired business results such as number of leads, attention, awareness, and sales.
Haven’t yet incorporated content marketing into your marketing plans? It’s time to get started.
Have you ventured into the world of content marketing yet? What was your experience so far? Share your thoughts with us in the comment section below.
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Alan Lo, Managing Partner of Stratwell Strategic Solutions, brings a decade of entrepreneurial and business development experience. Early in his career he was instrumental in building out the distribution channels of a real estate investment firm with over $2 billion in AUM. He has then founded an investment company in 2014 which he successfully exited in 2019.
2 Comments
This is great. Thanks for the post!
Thanks for the kind comment, Harry!